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Inderjeet Kaur Indy

Inderjeet Kaur Indy

Founder and CEO
Harpreet Singh

Harpreet Singh

Co Founder

"In 2020, after conversing witha colleague, I learned about the nourishing benefits of oats and began myextensive research. Before I realised it, the curiosity crystallised into alife-long passion and business plan. While as a beauty entrepreneur, I'vealways known my way around raw materials—it was a joy rediscovering thishumble, plant-derived ingredient and its skin-elevating capabilities." 

—Inderjeet Kaur Indy, Founder &CEO

Meet the force and spirit behind our brand

Meet the force and spirit behind our brand

Beauty maven, cosmetic consultant, and skincare innovator—our founder,Inderjeet Kaur "Indy," dons many hats. Indy spent over eight yearsselecting and supplying pharma and cosmetic raw materials to leading companies,gaining multi-faceted industry experience. Then, one day, while conversing witha colleague, she became reacquainted with oat, leading her down the rabbit holeof exploring more about the grain's beautifying power.

Why Oats

The microbiome to our skin is what the gut is toour entire body. It is our skin's first line of defence, composed of millionsof good microbes that protect from foreign pathogens, fortify overall skinimmunity, and maintain optimal pH.   However, lifestyle habits, environmental stressors,and chemical products can disrupt its functioning, causing dryness, itchiness,sensitivity, and other skin problems. Enter oat—a natural ingredient rich inprebiotic compounds, proteins, and lipids. It is scientifically proven torestore the skin's moisture barrier, calm compromised skin and rebalance its microbiome.   Additionally, oat possesses non-irritating,anti-inflammatory, and exfoliating properties, working as a potent skincarecompanion for all skin types—from dry to sensitive, oily to combination toeczema-prone. 

Why "And The Oats"? 

First and foremost, we are passionate about workingwith plant-based sources that are easy on the skin and feel like a second skin.

  •   We procure our prebiotic oats from the UK, grown inideal conditions to ensure their purity and effectiveness. At "About TheOats", we believe in creating science-backed, chemical-free formulationsthat nurture skin health and restore the ecology of its microbiome. AndThe Oats is a cruelty-free brand that doesn't test on animals or work withsuppliers who do. 
  •  We create high-performing, super blends bycombining insights from natural science with innovative technology. As a small,home grown brand, we remain rooted in honest practices, sharing our knowledgewith skincare enthusiasts while celebrating Mother Nature. 

    • Seal of Credibility 

    What Others Say

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    Evan PowersCEO Director

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    Josh DrakeManager

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    Rufus GreenMarketing

    How our brand came into being

    How our brand came into being

    "The world didn't need yet another beauty brand churning out syntheticproducts that did more harm to the skin than good." So in 2020, when theworld stopped in its tracks, a lifestyle enthusiast, beauty entrepreneur, andcosmetic consultant began her research on a humble grain—which up until thatpoint was her go-to breakfast staple like anybody else. "And The Oats" is India's first oats-focusedbeauty brand offering scientifically developed formulations to help skinrediscover its natural radiance and beauty. By combining the goodness ofprebiotic oats with the seasoned expertise of our founder, Inderjeet Kaur"Indy", we create versatile, hardworking, and cruelty-free skincareproducts that outshine conventional lines with industrial chemicals. "Nature-powered" is at the heart of whatwe do. We source the highest quality prebiotic oats from the UK to ensure thatour formulations are nutrient-rich, potent and possess the skin-elevatingcapabilities of the natural ingredients. As a result, we design highlyeffective skin, body, and hair care products that leverage the advances innatural science and work in harmony with the skin's microbiome.

    How our brand came into being

    MAKEUP REVEALS WHO YOU ARE

    LOVE THE CONFIDENCE IT BRINGS

    THERE IS NO COSMETIC LIKE HAPPINESS

    BEAUTY IS NOT SKIN DEEP

    COSMETIC CHANGES ARE DEEP!

    MODELLING IS MORE THAN COSMETIC

    LIVE A JOYOUS LIFE

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